Guest blogger Bryan Passanisi,
5 Things to Remember When Designing Your Wedding Invitations
After years of searching for the right person and then deciding to tie the knot, the time has come to design your wedding invitations! At this point, quite a few brides and grooms may not be entirely certain where to start. That is perfectly normal. While its ok to be a little overwhelmed with this process, if you simply remember the following tips, everything is likely to go as smoothly as you desire.
1. Know Your Style
When guests open their invitations, it is their first indication of the style your wedding and reception are likely to follow. In addition to giving you all of the important information, an invitation also tells guests how formal the party will be. For this reason it is essential that you have a good grasp of what kind of wedding you desire before you design the invitations. Whether you are going for modern and sleek or a more classic affair, it should always be reflected in what you send out to guests.
2. Colors Matter
Just like it is vital to reflect style on the invitation, the wedding colors should be represented as well. Before designing your invites, make sure you have solidly decided on what these colors will be. Only after that can you decide how much or how little to include them on your invitations. Many brides and grooms choose to incorporate their colors into a specific motif that they carry through each piece of the invitation to help tie everything together. Others may choose to have varying designs on each piece but have a cohesive color scheme that tightly fits together so guests aren’t left shaking their heads in confusion.
3. Look for Legible Fonts
Any designer will tell you how easy it is to fall in love with fonts. However, a font does not do anyone any good if it is so swirly and small that it cannot be read by guests. Avoid an onslaught of calls, emails and texts asking for clarification by simply ensuring that all of the fonts used on your invites are completely legible. Things to avoid include the following:
Intricate designs behind lettering
Light ink on light backgrounds
Dark ink on dark backgrounds
Pastels and light colored lettering
If you really want light lettering, simply use a very dark card stock that will provide the necessary contrast so guests can clearly read the wording. If you need help in this department, many online printing companies have pre-designed wedding invitations and cards that couples can use instead of designing something from scratch. This can go far to remove legibility issues and simplify the entire design process.
4. Shape and Size
While there are certainly traditional measures for wedding invitations – 4.5 in x 6.25 in – no one says you have to conform to tradition. This is your show, so if you want to get a little creative, go for it. Circles, scalloped edges, or square invitations are becoming a popular way to shake things up and make your invitations more modern and fun. Just keep in mind that a change from the traditional may indicate a less traditional wedding. Just be sure to compensate in other areas of the design if that is not what you are trying to imply. Additionally, a change from these measurements may also have a serious impact on postage, which can add up quickly depending on the size of the guest list.
5. Avoid Overcrowding
Trying to get too much information into too little space can end up looking more like a train wreck than an elegant invitation. While it may be tempting to add extra sayings or pictures to invites, this can overcrowd the card and make it difficult for guests to find the information they need easily. Keep things simple with the key points. This includes the following:
Time and location of the ceremony
Bride and Groom
If there is a specific dress code, it should also be included. Directions to the venue, information about after parties and other details can be included on your wedding website or printed on separate enclosed cards. Just don’t ever include where you are registered. That is information that should be supplied upon request only, or posted on your wedding website for ease of access. No matter how you choose to design your invitations, if you keep these tips in mind you are more likely to be pleased with the results. Avoid buyer’s remorse by sticking to these basic invitation tips and you may marvel at your own design skills.
Bryan Passanisi is online marketer and writer living in Redwood City, CA. He graduated from The University of San Francisco with his Bachelor’s Degree in Marketing. Bryan has managed a popular wedding blog and has created viral content. He currently is a blogger for Shutterfly.